How to make people read your post
On of the lessons I have learnt on my journey is that a lot of blog readers are skimmers and many of them are busy people - well aren't we all.This means they often make snap decisions as to whether to read a post or move on. This is probably even more true if it's the first time the reader has arrived at your blog. So what do they look at first? The headline or title of the post.If the headline is something vague like 'Today's Entry' or 'An Interesting Article' they may not bother to delve any further and will move on to something else which sounds more interesting (even if it isn't in reality). A post headline ideally should therefore be something which encapsulates what the blog is all about or something intriguing that makes them want to look further.It's a fight to retain a reader's attention so big blocks of solid text can also be off putting. I know I glaze over when I see a big page of text with hardly any paragraphs. Small paragraphs ar...